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Company

A history of service

For a company that places high value on personal service it is fitting that the seed of Guild Insurance was sown by a personal incident.

In 1961, a South Australian pharmacist, Mr Alan A Russell OBE, met a distressed hairdresser. She told him a customer had slipped in her shop and was suing her and that she had no public liability insurance.    

Mr Russell imagined pharmacists being placed in the same position and recognised the opportunity to provide a vital service. He put the idea to the National Council of the Federated Pharmaceutical Services Guild of Australia (now The Pharmacy Guild of Australia). The Council agreed in principle that they should establish an Australia-wide insurance facility that would provide specialised insurance cover against all the risks of running a pharmacy.

1963: Guild Insurance Co Limited

Thus, in 1963 the Guild Insurance Co Limited was established, with Alan Russell as its first Chairman of Directors, and the Guild's Secretary, Mr Tom Evans as Company Secretary.    

The pharmacist's ethic of honesty, integrity and high professional competence is shared by Guild Insurance. This reputation, combined with the Group's specialised knowledge of the insurance needs of healthcare and childcare businesses, gave them a solid base from which to expand.

Growing through understanding

Over the years Guild Insurance's understanding of their customers has enabled us to grow into one of Australia's pre-eminent suppliers of general insurance products and services to niche markets, particularly within the healthcare sector.

Expanding into financial services

The Pharmacy Guild's aim to provide members with services designed to help them optimise the success of their profession, soon extended to financial matters. As a sister company to Guild Insurance, and based firmly on the same customer service ethics, Guild Investments (now called Guild Financial Services) was created.

Looking to the future

The Guild Group's hallmarks of personal service and delivering customer satisfaction have helped its companies achieve an enviable client retention rate and an excellent reputation within the markets it serves.